In short, men are more positive about Whatsapp Mobile Number List Derksen than women, and with Akwasi it is exactly the other way around.Over the past months and years, Google Ads has made some impactful changes. Each of these changes will affect your campaigns in the short term. In addition, they all have important implications for the future Whatsapp Mobile Number List of Google Ads as an advertising platform. These changes impact everyone who advertises through Google Ads. I've experienced this myself in the dozens of Google Ads accounts we manage for customers. For each change, I will show you how you notice this in Google Ads and Whatsapp Mobile Number List what you can do with it in concrete terms.
Based on this, we will then look at Whatsapp Mobile Number List what awaits us in 2021 and how you can respond to this. Let's list the biggest changes of the past period. Fewer search terms At the beginning of September, Google unexpectedly released an important update. We were shocked when the following message appeared in our Whatsapp Mobile Number List Google Ads accounts: From now on, Google will only show search terms that have been searched by a 'significant number' of users. When a search term is exactly significant enough remains unclear. Research by Seer quickly showed that about 20% of all clicks can no longer be traced back to Whatsapp Mobile Number List a search term. This percentage also corresponds to what we see with our customers.
In practice, this means that for a fifth Whatsapp Mobile Number List of the clicks you pay for, you can no longer see which search term someone has used. That's why it's even more important for advertisers to be careful about using broad match Whatsapp Mobile Number List keywords in Google Ads. My advice is therefore to take a critical look at your broad and phrase-match keywords. Do these perform well? Also try to use more exact match keywords where possible. Before this update, of course, this was already sensible. Now is a good time to pay extra Whatsapp Mobile Number List attention to this to avoid wasted budget.